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Welcome to Polaris B, a blog written by a Toronto marketing company  covering PR, inbound marketing and social media. 

 


 

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5 Storytelling Techniques to Master Before Your Next Presentation

 
executive storytelling techniques

The best executive presenters are storytellers at heart. Storytelling is powerful. It can help charities secure more donations. It’s been tested as a technique in mock trials to show how stories persuade juries. Storytelling also impresses in business and can help sway people’s opinions while earning their respect.

In a recent episode of “The Good Wife,” Alicia is the keynote speaker at the American Bar Association’s Annual Meeting. A few days prior, she nervously shares her speech with her business partner, Cary, who tells her the talk is dry.

What to expect from communications professionals in the digital age

 
communications professionals in the digital age

What should business leaders expect from communications professionals in the digital age? A lot, according to Chicago PR practitioner, Gini Dietrich. 

Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications company, and the author of a new book called Spin Sucks: Communication and Reputation Management in the Digital Age. 

Talk About Talk: How to overcome stage fright by singing about it

 
overcoming stage fright

A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet media interview and public speaking skills are essential for most executives and business owners. 

Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find a worthwhile example) feature here on Polaris B about media interview and presentation skills.

6 expert tips for conducting buyer persona interviews

 
conducting buyer persona interviews

Understanding your target audience is the first step in any effective marketing or fund-raising campaign. It doesn’t matter if you work for Procter & Gamble, a small start-up, or a charity. If you want to be successful (and who doesn’t?), you need to know who’s buying your product, what goals and challenges they face, and how your service helps them. 

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6 insider secrets to help marketers create remarkable online content

 
6 secrets to help marketers create remarkable online content

What makes ideas spread contagiously? According to this infographic based on the thinking of Jonah Berger, there are six key drivers.

Berger should know. He is an associate professor of marketing at Wharton and the author of Contagious: Why things catch on. His research focuses on why certain products get more word-of-mouth and some online content goes viral.

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Talk about Talk: What makes a good media interview

 
conduct a good media interview

A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet media interview and public speaking skills are essential for most executives and business owners.

A rocky speech in front of potential investors could leave your business lacking the resources it needs to thrive and survive. And a poorly handled print or broadcast interview may turn a relatively benign issue into a full-blown crisis.

3 social media hashtags to supercharge Canada's Olympic spirit

 
social meda hashtags

I am crazy for the Winter Olympics. Two TVs are currently playing in different places in the office so no matter where I am, I can catch the latest from Sochi.

As a kid, I was an avid skier and skater, so those events naturally appeal to me. However, the appeal comes from much more than a familiarity with the sports. I am also a swimmer and sailor, but I rarely tune into those Summer Olympic sports.

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What Canadian PR agencies should know about new Anti-Spam Legislation

 
what canadian pr agencies should know about CASL

CASL (pronounced ‘castle’) is coming to Canada—and I do not mean the kind in Game of Thrones. CASL is the acronym for the much anticipated and long-awaited Canada Anti-Spam Legislation that takes effect on July 1, 2014. 

Direct marketers have closely followed the anti-spam debate with various interest groups lobbying for changes on behalf of their constituents. However, they are not the only impacted group.

Talk about Talk: Stay on message in confrontational media interviews

 
stay on message

A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet media interview and public speaking skills are essential for most executives and business owners.

A rocky speech in front of potential investors could leave your business lacking the resources it needs to thrive and survive. And a poorly handled print or broadcast interview may turn a relatively benign issue into a full-blown crisis.

How to measure your Twitter ROI + 4 bonus metrics to quantify success

 
measure your Twitter ROI

Most marketers spend a lot of time on social media marketing, developing campaigns and engaging with followers and so-called ‘friends.’ Yet many express frustration at their inability to measure its effectiveness.

According to Econsultancy’s sixth Quarterly Digital Intelligence Briefing, 70% of respondents believe social media needs to be more rooted in data, but less than 25% are leveraging social data to optimize their marketing.

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