Welcome to Polaris B, a blog written by a Toronto marketing company covering PR, inbound marketing and social media.
THIS POST IS PART 6 IN A 6-PART SERIES ON THE FUNDAMENTALS OF BUSINESS BLOGGING:
Even when you offer useful information that answers prospect and customer questions, you need to put effort into business blog promotion to attract visitors and readers.
According to Moz, every year Google changes its algorithm around 500-600 times. Most of the changes are minor, but occasionally there are major updates, such as Panda and Penguin.
THIS POST IS PART 3 IN A 6-PART SERIES ON THE FUNDAMENTALS OF BUSINESS BLOGGING:
Is your boss beginning to question the investment your team is making in blogging?
Do you wonder what topics you will blog about? And who will do the work?
SEE ALSO: PINTEREST VERSUS INSTAGRAM: WHICH ONE IS BETTER?
The public relations industry is not doing a great job making those links. Instead of measuring business outcomes, PR agencies often measure outputs such as audience impressions, cost per thousand, key message mentions and feature coverage (or worse, advertising equivalencies).
However, if you have decided to start a LinkedIn group, this infographic from Top Dog Social Media on the Top 10 Steps to Set Up Your Own LinkedIn Group offers some useful suggestions.
At last count there are over 1.5 million groups on LinkedIn, in every niche imaginable from groups for alumni of post-secondary institutions or corporate employers, groups for conference attendees, groups for networking in specific geographic locations and groups for associations.
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