Welcome to Polaris B, a blog written by a Toronto marketing company covering PR, inbound marketing and social media.
In a recent episode of “The Good Wife,” Alicia is the keynote speaker at the American Bar Association’s Annual Meeting. A few days prior, she nervously shares her speech with her business partner, Cary, who tells her the talk is dry.
Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications company, and the author of a new book called Spin Sucks: Communication and Reputation Management in the Digital Age.
Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find a worthwhile example) feature here on Polaris B about media interview and presentation skills.
Understanding your target audience is the first step in any effective marketing or fund-raising campaign. It doesn’t matter if you work for Procter & Gamble, a small start-up, or a charity. If you want to be successful (and who doesn’t?), you need to know who’s buying your product, what goals and challenges they face, and how your service helps them.
Berger should know. He is an associate professor of marketing at Wharton and the author of Contagious: Why things catch on. His research focuses on why certain products get more word-of-mouth and some online content goes viral.
A rocky speech in front of potential investors could leave your business lacking the resources it needs to thrive and survive. And a poorly handled print or broadcast interview may turn a relatively benign issue into a full-blown crisis.
As a kid, I was an avid skier and skater, so those events naturally appeal to me. However, the appeal comes from much more than a familiarity with the sports. I am also a swimmer and sailor, but I rarely tune into those Summer Olympic sports.
Direct marketers have closely followed the anti-spam debate with various interest groups lobbying for changes on behalf of their constituents. However, they are not the only impacted group.
According to Econsultancy’s sixth Quarterly Digital Intelligence Briefing, 70% of respondents believe social media needs to be more rooted in data, but less than 25% are leveraging social data to optimize their marketing.
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