Welcome to Polaris B, a blog written by a Toronto marketing company covering PR, inbound marketing and social media.
For example, according to Wikipedia, content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. Content can be delivered via many different media including, but not limited to, the internet, television, and audio CDs, books, magazines, live events, such as conferences and stage performances, etc. The word is used to identify and quantify the information we receive through various formats and genres as manageable value-adding components of useful media to the target audience.”
California Chrome, winner of the Kentucky Derby and the Preakness Stakes, wears an equine version to get enough air into his lungs during a race.
The commercial apparently “blew the doors off everyone” when it aired during this year’s Super Bowl. It was created by Portland-based Wieden + Kennedy, a full-service advertising agency best known for its work on Nike.
I appreciate the idea of leaving business at the office. But the world of marketing is moving at lightning speed these days. If you take your eye off the ball for just a moment, you can miss an important opportunity – and give an edge to your competitors.
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