If you’re new to social media, and even if you’re not, attending conferences is a great way to learn about new trends, get inspiration from motivational speakers and gain a fresh perspective on the Web 2.0 world. And so it was here in Toronto with Social Media Week 2012 . If you’re not familiar …read more
It wasn’t that long ago I used to say, “Twitter’s for twits.” At the time, tweeting seemed pointless and foolish. And then I got an iPad. I loaded it with Flipboard, a fantastic app that lets you read your Twitter feed and other online content in exactly the same way you read a magazine. …read more
I started my blog last September after debating whether I should or I shouldn’t. I worried about the time commitment and if I could consistently post something coherent on at least a weekly basis.
Guest post by Tyler Orchard Businesses once had the choice of whether or not to employ social media and digital platforms as individual elements that supported their communications and marketing objectives. Some would arrive at this decision after wrestling with its possible ROI while others, who may be more risk averse, would be reluctant …read more
Some are born to shine in the spotlight while others arrive after a lot of blood, sweat and tears. If you’re one of the latter (and most of us are) your stomach likely does back-flips at the mere thought of a media interview. But with the proper coaching, preparation and practice, it doesn’t have …read more
Welcome to Polaris B, a blog named for a star in the Polaris system. Polaris A is the North Star, a reliable indicator of the North Pole. Polaris B is its companion. But this blog isn’t about astronomy—it’s about communications, PR and social media. Enjoy the posts, feel free to comment and share your insights.
