Welcome to Polaris B, a blog named for a star in the Polaris system. Polaris A is the North Star, a reliable indicator of the North Pole. Polaris B is its companion. But this blog isn’t about astronomy—it’s written by a Toronto marketing company and covers topics related to PR, inbound marketing and social media. Enjoy the posts, feel free to comment and share your insights. If you’re interested in guest blogging email shelley (at) polarisprinc (dot) com.