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shelley pringle

Welcome to Polaris B, a blog named for a star in the Polaris system. Polaris A is the North Star, a reliable indicator of the North Pole. Polaris B is its companion. But this blog isn’t about astronomy—it’s written by a Toronto marketing company and covers topics related to PR, inbound marketing and social media. Enjoy the posts, feel free to comment and share your insights. If you’re interested in guest blogging email shelley (at) polarisprinc (dot) com.

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The art of the retweet: does time of day matter?

 

retweet

 

Are you tweeting up a storm but not getting much love back from your social media followers?

Help is at hand with this infographic about the art of the retweet. It was created by QuickSprout and curated by Angie Schottmuller on Pinterest.

It offers up some good points, especially for folks who aren’t too familiar with Twitter protocol:

  • Leave room for the retweet
  • Give credit
  • Retain as much original content as possible (and if you do change the content use "MT" for modified tweet instead of "RT")
  • Tweet about Twitter
  • Use hash tags and links
  • Stop talking about you
  • Just ask for it (as in "Please RT")

The only point in the infographic I question is time of day.

I don’t put a lot of stock in best time to tweet recommendations. Timing is really personal since everyone’s followers will be online at different times. And if all your followers are in a completely different time zone (like Australia), the best time to tweet is going to be quite different from someone whose followers mostly live on the eastern seaboard.

What do others have to say about the science of retweets? Check out this excellent article by social media scientist Dan Zarrella.

In terms of timing, his research shows an increase in the number of retweets that starts during EST business morning hours, and increases throughout the day and night. Anecdotally, he suggests that content tweeted during the start of this time period gets the most retweets.

If you’re looking for more information about tweeting, download our Top 10 Twitter tricks to help you get more out of tweeting.

Here’s the infographic. And when you’re finished, scroll down to the bottom and share your retweeting suggestions.

 

Source: blog.tweetsmarter.com via Angie on Pinterest







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