Social media trends: the ROI riddle guide
ROI is so last year when it comes to social media trends. Or is it?
I still meet with clients and prospects who proudly point to their growing number of Facebook fans or talk about their Twitter following.
There are lots of reasons these businesses use social media. They meet like-minded colleagues on Twitter, connect with clients on LinkedIn and answer customer questions on Facebook.
But you know what? None of those things amount to a hill of beans unless they help companies meet their business objectives.
That's why I like this infographic from WOMMA (Word of Mouth Marketing Association). In it they bust three myths about social media, all of them related to return on investment.
It doesn't matter how many followers you have or how many likes you get. Yet how many of us are still evaluating our social media efforts this way?
If you're one of the guilty ones, STOP RIGHT NOW. Instead, brush off your business goals, then figure out how social media helps you achieve them. And if you can't find a way for social media to help, it's probably time to ditch the tweeting and Facebooking (or other social media platform of choice).
Organizations interested in finding new customers will likely have a social media metric that looks like this:
Number of website visitors from [insert name of social media platform here] AND (most importantly) how many of those visitors convert into leads and customers
Other businesses will have different goals and more complex metrics. Leave your suggestions in the comments section on other ways organizatons can more effectively measure social media ROI.
Source: onlinemarketing.de via Angie on Pinterest