Keywords are those all-important words or phrases someone uses to find information in a search engine or on a social media platform such as Facebook, Twitter or LinkedIn. Why are keywords important? Keywords are an important part of any Internet marketing strategy since more people are finding businesses online through search engines. And guess …read more
It still surprises me how many businesses don’t have a blog. The most prevalent rationale I hear for NOT taking the plunge is: We don’t have the resources to start a blog and keep it going. While I agree the prospect of blogging can seem intimidating, there are many compelling reasons why blogging makes sense. …read more
I read a lot. I grew up with literary fiction and I seem to stick to that genre out of habit. A couple of years ago I joined a book club. The reading list included history, biography, humour and historical fiction, forcing me to branch out into unknown literary territory. And you know what? I …read more
I’ve written in the past about how to find a public relations agency and how to tell if you’re talking to a PR rock star. This week’s topic is how to brief an agency once you’ve found them.
There’s absolutely no question that staying involved in social media is a big time commitment. If you’re blogging regularly, tweeting and sharing on Facebook, LinkedIn and
Welcome to Polaris B, a blog named for a star in the Polaris system. Polaris A is the North Star, a reliable indicator of the North Pole. Polaris B is its companion. But this blog isn’t about astronomy—it’s about communications, PR and social media. Enjoy the posts, feel free to comment and share your insights.