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Useful Information For Consumer Marketers

Pinterest Versus Instagram: Which One is Best For Your Brand?

Pinterest Versus Instagram: Which One is Best For Your Brand?

I recently spoke with the director of marketing for a popular food brand who told me her organization was…

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7 Holiday Videos to Help You Waste Time At Work

7 Holiday Videos to Help You Waste Time At Work

Just 2 more days until Christmas. If you’re working today (and you probably are or you wouldn’t be reading…

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Marketing Trends for 2015: Getting Back to Basics

Marketing Trends for 2015: Getting Back to Basics

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday…

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My Binge Blogging Challenge: The Importance of Syndicated Content

I made it! My binge blogging challenge is complete—this post is the final one in my 30-day challenge.

You…

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The Pros Weigh In: Last Minute Gift Ideas for a Marketer on Your List

The Pros Weigh In: The Best Books for the Marketer on Your List

One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony.

If you’re younger…

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The Sales Cycle and Content Creation: What Marketers Need to Know

A few weeks ago, I wrote a post in which I identified 2 critical steps in content-strategy development:

1….

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Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

It’s easy to get the connection between content marketing and business-to-business brands.

B2B purchases are typically complex, so education…

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When to Ask for a Media Retraction and When to Bite Your Tongue

When to Ask for a Media Retraction and When to Bite Your Tongue

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the

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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an

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B2C Content Marketing Trends: Key Findings from the 2015 Study

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in…

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