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Useful Information For Consumer Marketers

Media Interview Skills: Why Silence Is Not Always Golden

Media Interview Skills: Why Silence Is Not Always Golden

A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so…

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5 Free Blog Editorial Calendars to Improve Your Content Marketing

Do you want to be better organized in your blogging?

Use your time more effectively? Write marketing content more quickly…

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4 Essential marketing podcasts for the busy CMO

4 Essential Marketing Podcasts for the Busy CMO

The average commute in the Greater Toronto Area is more than 65 minutes.

That’s 65 minutes one…

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Guitar Center: Content Marketing and Storytelling at Their Best

It’s no small feat.

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General…

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7 Inspiring TED Talks Every Marketer Should Watch

7 Inspiring TED Talks Every Marketer Should Watch

It’s hard not to get bogged down with work.

But if you’re a busy CMO or a director of marketing,…

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Successful Media Interviews & Body Language: What You Need To Know

A weak handshake. Avoiding eye contact. Sluggish posture.

Body language is just as important as what you say. In fact,…

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The Business Blogging Editorial Calendar: How to Post Like a Pro

Think like a publisher.

Marketers around the world are embracing this concept, planning and writing content at an unprecedented…

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5 Essentials of an Effective Content Marketing Strategy

5 Essentials of an Effective Content Marketing Strategy

Content marketing is all the rage nowadays.

From grocery stores and tax attorneys to financial…

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What I Learned from My Binge Blogging Challenge: Week 2

What I Learned from My Binge Blogging Challenge: Week 2

I’m halfway through my binge with a grand total of 14 posts published in 14 days.

If you’re dropping in…

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4 Questions Marketers Need to Ask Their PR Firms About Blogger Outreach

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous.

A PR agency approaches a leading marketing blogger with a story…

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