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Making news. Changing minds. |
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Captivate Network  Captivate Network is the company that puts TV screens into the elevators of office towers in major cities across North America. The top two-thirds of the screen carries news and other information while the bottom third carries full-motion advertising. As a relatively young company Captivate is looking for investors to help fund its build-out as it gains credibility with marketers as an advertising vehicle. Objectives Polaris’ mandate from the company was very clear: generate as much media coverage as possible to build Captivate’s profile with advertisers and the general business community. Solution Over the last three years, we’ve steadily worked the Canadian media to generate substantial coverage for Captivate. While we’ve been able to leverage specific announcements, the majority of our coverage has come from pitching this unique concept as a Canadian success story. Results Media coverage has surpassed both our expectations and those of our client. It’s included 45 feature newspaper articles including The Globe and Mail, Vancouver Sun and The National Post, countless magazine articles, plus TV and radio interviews. 
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The Sky's the Limit Going up? Get an update, too Elevator riders get a lift with TV Elevator news gets lift from U.S. deal Wireless ads go up, down and around the town |
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