Polaris Public Relations Inc.

Volume Two, Number Six

Welcome to Headlines, a free newsletter published by Polaris Public Relations with practical information about the PR industry.

Some Cookies for Your Thoughts

Since everyone is getting ready for the holiday season and all the social activities it brings, we decided to lighten your reading load.

For a change of pace, Headlines has put together a few simple multiple choice questions to test your knowledge of PR lingo. Simply email your answers to info@polarisprinc.com before December 15th, 2004 to be eligible for our prize draw. The lucky winner will receive a decorated tin of delicious shortbread cookies. Remember, we’re looking for the correct public relations response, since this is a PR quiz.

In the light-hearted spirit of the holidays, we’ve kept the quiz short and sweet because as we all know, ‘tis not the season to ignore the more important things in life … like shopping, perhaps?

1.	Long lead/short lead
A.	A method for classifying sales contacts
B.	The time frame for submission of materials to publications
C.	The length of an introductory paragraph of a press release
D.	Standards for dog leashes

2.	B Roll
A.	A secondary source of video film tracks for editing
B.	A second take in a commercial shoot
C.	Censored film clips
D.	A breakfast croissant

3.	Press Room
A.	A television news station
B.	A waiting or presentation area for reporters at conferences
C.	A web-based source for news items
D.	Your local laundromat

4.	Clipping Service
A.	A magazine article reproduction service
B.	A provider of weekly headline summaries
C.	A research service that monitors news coverage for your clients
D.	Your local pet groomer

5.	Boiler Plate
A.	A closing paragraph of a news release that provides a standard company description
B.	An e-mail signature
C.	A summary of executive biographies included in media kits
D.	The starving student’s cooking method of choice

6.	-30-
A.	An indication on a news release that there is a page to follow
B.	A code for identifying "for immediate release"
C.	A code that signifies end of copy on a news release
D.	The last birthday you look forward to

Headlines will return with our regular edition in the new year. Until then, we wish everyone a wonderful holiday season.

All the best,

Shelley Pringle

© 2004 Polaris Public Relations. All rights reserved.

Shelley Pringle is principal at Polaris Public Relations, an associates-based PR agency that offers a full suite of communications services. She can be reached at 416.597.1518 or shelley@polarisprinc.com.

Want to kick-start your business?

A powerful public relations program can help attract customers while stretching your marketing dollars and building credible exposure for your company.

If you’re looking for new ideas to build your business, or need help in executing an existing plan, just give us a call at 416.597.1518.

We’d be pleased to discuss your needs and develop an affordable program for your organization.

If you’d like to suggest a topic for a future newsletter, or have a comment on this one, email us at info@polarisprinc.com.

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Headlines

Public relations tips, tactics and trends