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Media Training Sessions To Help You Shine In The Spotlight

Tell your story. Convincingly. Confidently.

Do you have what it takes to walk into a spur-of-the-moment interview and deliver your organization's message? Worried that your nerves will get the best of you? At Polaris Marketing & PR, we're professional butterfly wrangles who can help you shine in front of the spotlight.

Our media trainers have worked on both sides of the microphone. They know what it's like to be a hostile reporter, but more importantly they know what it's like to be a media spokesperson talking with a hostile reporter. It's this real-world, first-hand experience that is our secret weapon to spokesperson training.

Whether you need to hold a press conference, launch a new product or participate in a televised interview, our spokesperson training sessions are designed to help you:


  • Understand the media and their needs
  • Craft powerful messages
  • Remain calm and composed in the face of a crisis
  • Create compelling sound bites
  • Be credible and authentic, never “canned”
  • Deal with tough questions
  • Master verbal and non-verbal techniques

Each media training session is interactive and experiential. (And, be prepared for a little fun along the way.) Our trainers’ hands-on experience thoroughly prepares you, giving you the skills you need to communicate your message effectively and clearly.

For a practical, inspired and strategic approach to spokesperson training, get in touch for more information on our media training services.  

Learn More

Media Training: 3 Essential Lessons
We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to...
Media Interview Skills: Why Silence Is Not Always Golden
A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so...
Successful Media Interviews & Body Language: What You Need To Know
A weak handshake. Avoiding eye contact. Sluggish posture. Body language is just as important as what you say. In...
How Humour Makes Your Message More Palatable . . . and More Powerful
A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so...
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