Polaris’ evidence based approach to marketing has ensured a strong foundation for future activities for annie&FREDERICK. I also learned a ton…mostly that I have so much more to learn! You have been a wonderful mentor and I am very grateful.
-Donna Neumann, Founder
annie&FREDERICK, a Calgary- start-up, makes capsule wardrobes for busy professional men who want to look good and feel confident with minimal effort. Polaris worked closely with the founder to launch the company.
- Website redesign: enhanced visual appeal, better user experience, error-free functionality
- Content creation: keyword research, editorial calendar, blog optimization, editing and writing
- Social media training: Facebook, Twitter, LinkedIn, Pinterest and Instagram
- Email marketing: strategy, CASL compliance counselling, design, copy and coaching
- Lead generation: design and copy for Manly Style Tips flipbook and The Guy’s Essential One-Page Packing Checklist including landing pages
- Online advertising campaign: Facebook, LinkedIn, Google Adwords, and Google Display Network