Results Hallmark
  • Hallmark top-of-mind awareness hit a new high, reaching 74 per cent, up from 69 per cent in the same period the previous year
  • Consumer preference for Hallmark Card Shops gained 4.6 per cent versus the same quarter the year prior
  • Hallmark brand insistence was also up both in terms of the per cent of consumers insisting (59 per cent) and the average level of insistence (34 per cent) against the same quarter the previous year