Top PR & marketing news, articles and tips from the fourth week of July.

This week’s PR Industry report includes a list of blog tips that keep readers coming back for more, a look at multitasking’s real victims, managing  a social media crisis effectively and why infographics are broken.

What makes a blog sticky?

Neicole Crepeau (@neicolec) asked four PR, digital marketing, content marketing and social media leaders what makes you decide to follow a blog regularly.

They listed the usual suspects:

  • Well written content
  • Funny
  • Offers a different perspective
  • Educational
  • Useful
  • Unique perspective

One of the comments I hadn’t considered before is that a blog needs to stand out in an RSS reader.

If you’re like me, and you subscribe to over 100 blogs in your Google reader, a compelling blog title is a definite must to encourage a click through.

Multitasking’s real victims

Have you ever told someone to ‘shush’ at the gym for talking on their cell phone?

I have.

And I confess I felt quite rude for doing so.

So I was completely validated for ‘shushing’ after reading this HBR article about multitasking’s real victims.

While multi-tasking is hard on the people who are actually doing it, it turns out the people around them are suffering, too.

How to manage a social media crisis

Jay Baer (@jaybaer) wrote this post outlining 8 steps to managing a social media crisis.

He recommends many of the standard protocols the PR industry has  recommended for years, but recognizes that social media adds another layer of complexity.

I especially liked his point about arming the army.

With the advent of social media, anyone in your organization can be contacted to comment during a crisis. LinkedIn makes it especially easy to find connections at a company under-fire.

So if you’re in the throes of an issue that threatens your organization, make sure you’re communicating internally, as well as externally.

Infographics are broken

According to Erick Schonfeld (@erickschonfeld) infographics are broken:

  • They take too long to make
  • Underlying data is difficult to assemble
  • Most are flat files that are neither searchable nor interactive

He’s applied for a grant to develop an open-source platform to help bloggers and publishers develop better infographics less expensively.

You can help him with his cause by ‘hearting’ his grant application here.

Photo by Fifth World Art 




Written by Shelley Pringle