Top PR & marketing news, articles and tips from the fourth week of July.
This week’s PR Industry report includes a list of blog tips that keep readers coming back for more, a look at multitasking’s real victims, managing a social media crisis effectively and why infographics are broken.
What makes a blog sticky?
They listed the usual suspects:
- Well written content
- Offers a different perspective
- Unique perspective
One of the comments I hadn’t considered before is that a blog needs to stand out in an RSS reader.
If you’re like me, and you subscribe to over 100 blogs in your Google reader, a compelling blog title is a definite must to encourage a click through.
Multitasking’s real victims
Have you ever told someone to ‘shush’ at the gym for talking on their cell phone?
And I confess I felt quite rude for doing so.
So I was completely validated for ‘shushing’ after reading this HBR article about multitasking’s real victims.
While multi-tasking is hard on the people who are actually doing it, it turns out the people around them are suffering, too.
How to manage a social media crisis
He recommends many of the standard protocols the PR industry has recommended for years, but recognizes that social media adds another layer of complexity.
I especially liked his point about arming the army.
With the advent of social media, anyone in your organization can be contacted to comment during a crisis. LinkedIn makes it especially easy to find connections at a company under-fire.
So if you’re in the throes of an issue that threatens your organization, make sure you’re communicating internally, as well as externally.
Infographics are broken
- They take too long to make
- Underlying data is difficult to assemble
- Most are flat files that are neither searchable nor interactive
He’s applied for a grant to develop an open-source platform to help bloggers and publishers develop better infographics less expensively.
You can help him with his cause by ‘hearting’ his grant application here.
Photo by Fifth World Art