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Big agency thinking. Small agency attitude. TM |
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Polaris Public Relations is different from other public relations firms in its approach to staffing. We are an associates-based public relations agency that draws on the strengths of senior practitioners. Clients benefit from this approach in many ways, especially in the contribution seasoned pros can quickly make to their business. We like to think of our approach as providing big agency thinking with a small agency attitude. Shelley Pringle Shelley has worked in marketing communications and public relations in Canada, both as a client and at public relations agencies, for the past 19 years. She started her marketing career as a product manager with Thomas J. Lipton where she worked on Becel Margarine and Black Diamond Cheese. Shelley switched into public relations in the late 1980’s, working for a number of leading PR agencies in Canada including Pierce Communications, Hill and Knowlton, Promanad Communications and the Communiqué Group. Shelley has a BA in English from UBC and an MBA from the University of Western Ontario. 
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“Public relations is a key element in Hallmark's marketing plans. Polaris brings us PR experience, innovation and creativity to help us meet our business goals. With their help, our media coverage is targeting our consumers more specifically and impacting sales.” Paul Berto |
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