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Public Relations

A relentless passion for clever strategies, great ideas, and compelling stories. We make you stand out from the crowd. Quite simply, we believe that powerful, authentic messages can deliver bigger, more profitable results.

We start with a thorough understanding of your goals, your competitive environment and your influencer community. We listen, we ask questions, we learn. Then we create a strategy that moves you from where you are now to where you want to be.

Throughout, we deliver the goods with straight talk. No heavy jargon, no bafflegab, no excuses. We treat your firm like we treat our own. With respect and honesty. 


Our Public Relations services include:

 

Media Relations & Blogger Outreach
We start with a healthy dose of creativity and an ability to frame a story. Then we leverage our deep relationships with leading media and influential bloggers across the country. Finally, we throw that old PR trick - dogged determination; into the mix. LEARN MORE. 
Media Training

Our media trainers have worked both sides of the microphone. They know what it's like to be a hostile reporter, and what it's like to be a media spokesperson handling a hostile reporter. Real-world, first-hand experience makes our spokesperson training stand head-and-shoulders above the competition. LEARN MORE. 
Issues and Reputation Management
An effective speaking strategy is one of the best ways to position your company as experts and innovators in its field. Polaris can help secure speaking opportunities for your company executives and prepare them to deliver their message with passion.
Speaking Campaigns

Our philosophy is simple: be prepared. Our team of experienced professionals helps you manage your organizational reputation and keep public trust intact. We develop crisis strategies before they escalate so you can deal with a spark before it becomes a firestorm.



Learn More

Public Relations
Brilliant Newsjacking or Tacky PR Stunt: What’s the Diff?
Brilliant Newsjacking or Tacky PR Stunt: What’s the Diff?
If you’re a fan of horse racing, you likely know that nasal strips figured prominently in this year’s Triple...
Public Relations
The New Online Marketing Mix: Paid, Owned, Earned & Shared
The New Online Marketing Mix: Paid, Owned, Earned & Shared
A while ago, my colleague Jennifer Kelly, sent me a link to a MarketingProf’s article discussing a Maserati advertisement called Strike....
Public Relations
6 Steps To Developing An Online Reputation Management Plan
6 Steps To Developing An Online Reputation Management Plan
Online reputation management is tricky. Rumours (and unappealing truths, for that matter) spread like wildfire. Back in the day,...
Public Relations
The Essential Guide for Effective, Ethical Native Advertising
The Essential Guide for Effective, Ethical Native Advertising
If you don’t know what native advertising is, you’re not alone. According to Copyblogger’s 2014 State of Native Advertising Report,...
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