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Making headlines. Getting results. |
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Polaris Public Relations has extensive experience in all areas of public relations in a variety of industry sectors. Our core competencies are media relations, corporate communications and more. Recent projects include helping a lighting company communicate its restructuring to employees, developing a community relations handbook for a major financial institution, and organizing a tasting event for over 300 wine aficionados in Toronto and Montreal. Strategic CounselCommunications planning and program development, issues management, stakeholder audits, client counsel.Media RelationsProduct launches, media events, media tours, by-lined articles, on-going profile building, advertorials, media material development, matte stories, web-casts, satellite media tours, photo opportunities, product drops.Corporate CommunicationsInternal communications, executive profiling, speech writing, community relations.Issues ManagementIssues manuals, message development, issue monitoring.Special Event Planning and ExecutionProduct launches, wine tastings, specialized trade shows, anniversary celebrations, sampling initiatives.Spokesperson TrainingIdentifying third-party spokespeople, media training sessions, key message development, Q&A documents.Creative and Collateral MaterialsMedia kits, website development and design, b-rolls, newsletters. |
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“CIBC often calls on Polaris to help with projects when we're looking for a creative communications solution or we need more manpower. The quality of their work is outstanding, regardless of the project scope.” Susan McDougall,
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