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Case Studies

Captivate Network PR Campaign

CARSTAR Automotive Canada - CARSTAR StarPlex PR Campaign

CIBC Aventura Gold VISA card PR Campaign

Colgate-Palmolive Musical Cap Barney Toothpaste PR Campaign

Hallmark Puckers Up on Valentine's Day 2004 PR Campaign

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Public Relations, PR Newsletter Headlines archive

Be Prepared--Volume I, Number 1: PR and Crisis Communication

Can PR boost your bottom line?--Volume I, Number 2: Public Relations Programs and Positive Business Results

What is news?--Volume I, Number 3: Developing Your Media Relations Plan

Visualize your news--Volume II, Number 1: Media, PR and Strong Visuals

Selecting the right PR firm--Volume II, Number 2: Public Relations Companies Aren't All the Same

Knock, knock: Media calling.now what?--Volume II, Number 3: PR Planning for Media Interviews

The Fine Art of Key Messages--Volume II, Number 4: PR and Developing Consistent Messages for the Media

Communicating your messages--Volume II, Number 5: Making a Media Interview Work For You

Some Cookies for Your Thoughts--Volume II, Number 6: PR Language Quiz

Getting the best mileage from your PR planning--Volume III, Number 1: Evaluating Your Public Relations Plan

The Online Newsroom How Does Yours Score?--Volume III, Number 2: PR and Designing a Media Friendly Website

Manulife Financial and Portus - a PR coup--Volume III, Number 3: A Public Relations Management Case Study

The power of the press--Volume III, Number 4: PR and Getting Media Attention

Sometimes a low profile is the best profile--Volume III, Number 5: PR and Avoiding the Media Spotlight

Back to basics--Volume IV, Number 1: Common Sense PR

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