Meet Our Experienced Communications Professionals
Every Polaris team member is a senior practitioner, typically with 15+ years of marketing experience. Want to raise awareness of your product or service? Create buzz? Build your business? We hit the ground running. Projects run smoothly, guided by experts who know how to bring in results. And when new deliverables arise? No surprises. You get an immediate heads-up on budget impact.
Shelley leads a team of experienced marketing communications professionals who have a knack for developing creative solutions that generate results, regardless of a client’s budget. Some of her favorite campaigns include award-winning initiatives for Hallmark Canada, Cadbury Canada and Canada Life. Her experience covers a variety of industry sectors, including packaged goods, food, beverages and personal finance. She’s got agency and client-side marketing experience having worked as a product manager for Unilever Canada and for multi-national PR firm Hill and Knowlton. Shelley is the quarterback for the Polaris team, running interference with clients, deadlines and budgets.
Michelle is a senior communications consultant who is equally at home reaching out to traditional top-tier media or high-profile bloggers. She’s known for her strong media knowledge and excellent relationships with reporters, producers and gatekeepers. In fact, Michelle’s tenacity for getting coverage is the stuff of legend. Her creativity in pitching stories is matched only by her commitment to clients for delivering consistently outstanding results–in terms of both breadth of editorial coverage and quality. Clients have included well-known names in consumer goods, technology, health care, fashion, travel, food and home decor. Her media outreach extends beyond Canada to include the US and UK.