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Meet Our Experienced Communications Professionals

Creative Solutions To Build Your Business

Every Polaris team member is a senior practitioner, typically with 15+ years of marketing experience. Want to raise awareness of your product or service? Create buzz? Build your business? We hit the ground running. Projects run smoothly, guided by experts who know how to bring in results. And when new deliverables arise? No surprises. You get an immediate heads-up on budget impact.


Shelley leads a team of experienced marketing communications professionals who have a knack for developing creative solutions that generate results, regardless of a client’s budget. Some of her favorite campaigns include award-winning initiatives for Hallmark Canada, Cadbury Canada and Canada Life. Her experience covers a variety of industry sectors, including packaged goods, food, beverages and personal finance. She’s got agency and client-side marketing experience having worked as a product manager for Unilever Canada and for multi-national PR firm Hill and Knowlton. Shelley is the quarterback for the Polaris team, running interference with clients, deadlines and budgets.

Media and Blogger Relations

Michelle is a senior communications consultant who is equally at home reaching out to traditional top-tier media or high-profile bloggers. She’s known for her strong media knowledge and excellent relationships with reporters, producers and gatekeepers. In fact, Michelle’s tenacity for getting coverage is the stuff of legend. Her creativity in pitching stories is matched only by her commitment to clients for delivering consistently outstanding results–in terms of both breadth of editorial coverage and quality. Clients have included well-known names in consumer goods, technology, health care, fashion, travel, food and home decor. Her media outreach extends beyond Canada to include the US and UK.

Digital Strategist
A passionate digital marketing strategist with a do-what-it-takes attitude and an obsessive interest in new technology, Chris brings the Polaris team marketing expertise, as well as design and development support. He is a driven digital marketing professional with an aptitude for driving results—as well as having a reputation for world-class campaign planning. Chris has a deep understanding of content marketing and the consumer funnel. He uses multiple platforms to ensure all of Polaris\' clients are visible, well-positioned and efficient in generating awareness. An all-around nice guy, Chris has worked with well known brands in retail, travel, financial services and more.
Media Training Specialist
Denny is our media-training superstar and butterfly wrangler. She knows how to quell fears and ensure that you always get your message out properly. She has more than 25 years of communications expertise as a journalist, public relations practitioner, media trainer and crisis manager. She has appeared on all major Canadian television networks as a media spokesperson as well as national and regional newspapers across the country. She worked in executive and management roles at a leading public relations company and Bank of Montreal and was a communications advisor to a provincial health minister.
Western Canada
Anita thrives on helping her clients see their stories in the media–the way they want to see them. She has a degree in journalism and has worked as a reporter, newspaper editor and radio host. In short, she knows how to craft a story that attracts media interest. And, with over 20 years experience in media and PR, she has a wide network of media contacts, both mainstream and digital influencers. Located in Vancouver, Anita volunteers at a local transition house and has helped organize a social media conference.
Ariane is the powerhouse behind Girafe Communications, a Quebec-based boutique public relations agency offering bilingual communication services, specializing in lifestyle. She’s our go-to person for the Quebec market. She understands how Quebeckers think, what they like and dislike, and what motivates them to act. She lives and breathes consumer and lifestyle public relations, trade and retail events management. Her ability to launch consumer products is truly formidable. Based in Montreal, Ariane is a communications expert, in both official languages. Clients love her ability to innovate, her professionalism and, of course, the outstanding results.
Online Marketing Specialist
Randy is the principal of Kayak Online Marketing. His experience includes extensive work with more than 440 companies and organizations, and he is the author of two online marketing books, Findability: Why Search Optimization is Dying + 21 New Rules of Content Marketing for 2013 and Beyond, and Building a Better Business Website: 10 Crucial Strategies for Turning Your Online Presence Into Something Your Company Can Actually Use. Randy has been featured, guest blogged, or mentioned in a variety of media, including forbes.com, steamfeed.com, socialmediatoday.com and more.
Western Canada
Holly has a strong national reputation in the development of communications and issues management strategies – from health to consumer products, in the private and not-for-profit sectors. We could tell you about the ongoing counsel to many national and provincial organizations she’s provided or how she has created and directed award-winning public awareness and public affairs programs. But what lifts Holly into a whole other stratosphere of communicators is her incredible ability to generate creative ideas that are strategic and impact our clients’ bottom-line. If we could bottle Holly’s magic, we would.