This infographic is called “The Small Business Guide to Google Analytics” but it’s really for any business–big or small–with a website.

The Guide teaches you about Google Analytics (GA) and the benefits to your business. It’s an easy to understand step-by-step approach that includes setting up an account, goals, ecommerce tracking, and much more.

In today’s converging marketing world it’s especially important for public relations pros to understand the ins and outs of Google, SEO and online analytics. If your mandate is generating media coverage and you understand GA, you’ll be abe to show the benefit of the coverage you’ve secured that goes beyond audience impressions.

When public relations pros understand SEO and Google Analytics, client reports should include important metrics such as the number of inbound links secured for a client’s website, as well as the amount of traffic driven to the site from online media coverage.

So if you’re a public relations pro, bookmark this page and take the time to visit the links in this infographic to understand Google Analytics.


Click image to open interactive version (via Simply Business).

Written by Shelley Pringle