Media coverage is an invaluable tool. It creates awareness for your company, impacts its reputation and positions it as a leader. But securing positive editorial exposure can be tricky business, especially if you're sitting in the hot seat as the company spokesperson.

How do you keep a media interview on track? What steps are needed to properly prepare? Is it possible to avoid the curve balls journalists often throw your way?

This tip sheet is designed to help you navigate the interview process and start to shine in the media spotlight.

You'll learn the key pointers we’ve gleaned from countless media training sessions with top executives including:

• Properly preparing for media interviews
• Anticipating the tough questions
• Taking control of the interview process